The recently concluded THISDAY Newspaper 30th Anniversary Awards, held at the Eko Hotel and Suites in Lagos, have sparked a critical discourse on the ethical implications of media-organized award ceremonies in Nigeria. While the event celebrated notable figures across various sectors, including governors, industry leaders, and technocrats, it raises concerns about the potential erosion of journalistic integrity.
In established democracies, media institutions typically confine their accolades to achievements within journalism and related fields, maintaining a clear boundary between the press and the subjects of their reporting. However, Nigerian media outlets have increasingly ventured into honoring politicians and public officials with titles such as “Governor of the Year” and “Senator of the Year.” This practice blurs the lines between objective journalism and patronage, potentially compromising the media’s role as an impartial watchdog.
The implications of this trend are multifaceted. Public officials, entrusted with addressing critical state matters, often allocate significant time and resources to attend these ceremonies. The associated costs, ranging from travel expenses to state-sponsored entourages, are typically borne by taxpayers, representing a questionable use of public funds.
Moreover, when media organizations, which should serve as society’s moral compass, engage in celebrating the very individuals they are tasked with scrutinizing, it leads to a crisis of credibility. This dual role undermines the press’s authority to critique and hold power accountable, as their impartiality becomes suspect.
The silence of regulatory bodies, such as the Nigerian Press Council and the Broadcasting Organisations of Nigeria (BON), in addressing these practices is also concerning. Their inaction suggests a neglect of duty in upholding ethical journalism standards.
For the Nigerian media to uphold its integrity, it must reconsider the scope of its award ceremonies. Limiting recognitions to journalistic excellence would help preserve the essential separation between the press and the subjects it covers. The media’s primary responsibility is to inform, investigate, and challenge authority, not to become an extension of the political establishment’s public relations efforts.
In conclusion, the Nigerian media faces a pivotal choice: to serve as a vanguard of democracy or to risk becoming complicit in the excesses of the political elite. The path it chooses will significantly impact the preservation of journalistic objectivity and the media’s role as the Fourth Estate.
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By Charles Chukwuedo Snr, Esq.