Do you want your website to appear on Google when people search for what you offer? Without visibility on Google, your website is almost invisible to the world. This guide will walk you through exact steps to make your site visible on Google Search, even if you are a beginner with no technical background.
1. Submit Your Site to Google
Why?
Submitting your site to Google lets it know your website exists, speeding up the crawling and indexing process.
How?
Step 1: Go to Google Search Console.
Step 2: Click “Start Now.”
Step 3: Sign in with your Google account.
Step 4: Click “Add Property” (top left menu).
Step 5: Enter your website URL in the “Domain” option if you want to cover all subdomains (e.g., www and non-www) or choose “URL Prefix” for a specific URL. Click “Continue.”
Step 6: Verify ownership by following the recommended method (usually adding a TXT record to your domain via your hosting provider’s DNS settings). Your host’s support can help if needed.
Submit Your Sitemap
Step 7: In Search Console dashboard, click your website property.
Step 8: On the left menu, click “Sitemaps.”
Step 9: Enter your sitemap URL, usually yoursite.com/sitemap.xml, and click “Submit.”
This tells Google how to find all your pages efficiently.
2. Use Relevant Keywords Strategically
Why?
Keywords are words or phrases people type on Google to find information. Using them properly helps your pages match search intent.
How?
Step 1: Use tools like:
Google Keyword Planner: Free with a Google Ads account.
Ubersuggest: Go to ubersuggest.com, enter a topic, and see keyword suggestions with search volume.
SEMrush or Ahrefs: Tools for detailed research.
Step 2: Choose a keyword with good search volume but low competition.
Step 3: Place the keyword in:
Page title (between 50–60 characters).
First paragraph.
At least one subheading (H2 or H3).
Meta description (under 150 characters).
Naturally within the content.
Example:
Instead of targeting “SEO,” target “SEO tips for small business websites.”
3. Write High-Quality, Original Content
Why?
Google ranks pages that are helpful, original, and solve real user problems.
How?
Step 1: Choose topics that answer questions your audience asks.
Step 2: Write in simple, clear language.
Step 3: Use headings (H1 for title, H2 for subtopics, H3 for sub-points).
Step 4: Add bullet points and short paragraphs for readability.
Step 5: Check plagiarism with tools like Grammarly or Copyscape to ensure originality.
Tip: Update your articles every few months with new insights to stay relevant.
4. Optimise On-Page SEO Elements
Why?
On-page SEO tells Google what your page is about, making it easier to index and rank.
How?
Title tag:
In WordPress, click “Edit Post.”
Scroll down to Yoast SEO (or RankMath) plugin section.
Edit your SEO title to include the target keyword.
Meta description:
In the same plugin section, write a short, compelling summary with your keyword.
URL structure:
When editing a post/page, check the permalink.
Edit it to be short and keyword-focused. For example:
yoursite.com/make-site-visible-google
Alt text for images:
Click the image in your WordPress editor.
On the right sidebar, find “Alt Text.”
Describe the image clearly with your keyword if relevant.
Internal linking:
Highlight a text in your post.
Click “Insert Link” icon.
Type or paste the URL of another related page on your site.
5. Make Your Site Mobile-Friendly
Why?
Most users browse on phones. Google ranks mobile-friendly sites higher.
How?
Step 1: Visit Google’s Mobile-Friendly Test.
Step 2: Enter your website URL and click “Test URL.”
Step 3: If issues appear, use a responsive WordPress theme or contact your developer to adjust design settings.
In WordPress:
Go to Appearance > Customize > Theme Settings.
Check for mobile layout options.
Adjust fonts, spacing, and image sizes to fit smaller screens.
6. Improve Site Speed
Why?
Fast sites keep users engaged and reduce bounce rates, both crucial for ranking.
How?
Step 1: Test with Google PageSpeed Insights.
Step 2: If your score is low:
Compress images: Install plugins like Smush or ShortPixel.
Minify CSS, HTML, JS: Use WP Rocket or Autoptimize plugin.
Enable browser caching: WP Rocket or SpeedyCache does this automatically.
Use a CDN: If on Cloudflare, activate CDN from their dashboard by clicking “Speed” > “Optimization” > turn on CDN settings.
7. Build Quality Backlinks
Why?
Backlinks show Google your site is trusted and authoritative.
How?
Step 1: Write guest posts on reputable websites in your niche.
Step 2: Create shareable content like:
Infographics (use Canva).
Unique research or guides.
Free tools or templates.
Step 3: Reach out to other bloggers to mention your content if it adds value to their posts.
Step 4: Engage in forums like Quora and Reddit by answering questions and linking back to relevant posts when appropriate (avoid spamming).
8. Leverage Social Media
Why?
Promoting your content increases visibility, traffic, and shares, all of which build your site’s authority over time.
How?
Step 1: Share your articles on Facebook, Twitter, LinkedIn, Instagram, and WhatsApp status.
Step 2: Join Facebook groups in your niche. Share value posts with your link when allowed.
Step 3: On each platform:
Write a catchy caption summarising your article.
Use 3–5 relevant hashtags for reach.
9. Monitor and Analyse Performance
Why?
Tracking lets you know what works so you can focus your efforts wisely.
How?
Step 1: Log in to Google Search Console.
Click “Performance” on the left menu to see top queries and pages.
Check “Coverage” for errors affecting indexing.
Step 2: Install Google Analytics (via Site Kit plugin or manually).
In WordPress dashboard, click Plugins > Add New.
Search “Site Kit by Google.”
Install and activate.
Connect your Google Analytics account following the prompts.
Step 3: Review monthly data to see which posts perform best, then create similar or related content to grow traffic further.
Key Takeaways
Making your site visible on Google isn’t magic – it’s a process of applying the right steps consistently:
Submit your site
Use keywords wisely
Create original, useful content
Optimise on-page SEO
Ensure mobile-friendliness and speed
Build genuine backlinks
Promote on social media
Monitor and adapt strategies
Start today. Each improvement you make takes you closer to Google’s front page and to your website growth goals.
This article was written by an SEO strategist, editor, and publisher who is passionate about helping businesses and creators grow their online visibility through practical, easy-to-follow tutorials. Connect with him on LinkedIn or follow his latest guides on digital growth.
